Using the power of marketing analytics, BuyerGenomics provides smart data insights and capabilities to small and medium-sized businesses. At the heart of their success is Predictive Marketing Automation. By applying machine learning and AI, this software helps business owners solve their independent marketing challenges and optimize profitability. A fairly new development, PMA also raises a lot of questions.

This book breaks down the complicated aspects of PMA, walking readers through everything they need to understand about it and how to implement it. The minimalist design reflects the demystification of these complicated concepts and allows for an effortless read.

Client: BuyerGenomics
Designer: Lena Kourgouzov